Rahul Bareja
Hi, I'm Rahul! 👋

I build products that
solve real problems.

Product Manager bridging the gap between User Experience, Data & AI.

The Origin Story

"To build great products, you have to understand your users. I sit at the intersection of User Psychology and Data, using 6+ years of Martech & AI experience to cut through the complexity. My goal is to build simple, high-impact experiences that users love and businesses can rely on."

My Toolkit

Strategy & Vision
Turning "what if" into "what's next." I align product vision with business goals and clear GTM execution.
User Empathy & Data
Moving past guesswork. I combine deep user research with hard data to validate every decision.
Practical AI
Leveraging AI not because it's trendy, but to solve specific user friction points and automate value.
Where I Play
Deep expertise in Martech, Customer Data Platforms (CDP), and high-scale B2B SaaS.

Career Episodes

E-commerce Enablement Platform
CDP & Growth 🚀
EPISODE 01 • SENIOR PRODUCT MANAGER
The Identity Puzzle
Merchants had a data problem: they couldn't see who their customers were. I led the build of KwikEngage CDP, creating identity resolution logic that turned chaotic data into unified, actionable user profiles.
🏆 Helped 50+ merchants unlock their data & drove a 25% revenue uplift.
SaaS Marketing Automation
50% YoY Scale 📈
EPISODE 02 • PRODUCT MANAGER
The Scale-Up
Growth was good, but we needed hyper-growth. I took charge of the multi-channel platform, launching 3 new channels & driving strategies that successfully scaled our total message volume.
🏆 Supported 50%+ YoY growth in volume & launched a GenAI assistant.
Conversational Messaging Unicorn
Smart AI Filtering 🤖
EPISODE 03 • ASST. PRODUCT MANAGER
Fighting the Spam
SMS inboxes were a mess of spam, and users hated it. I helped build an AI/ML model to clean them up. We trained it to accurately categorize messages & packaged it as a solution for major OEMs.
🏆 Achieved >80% AI precision & scaled the SDK to millions of devices.
#1 Mental Wellness App in India
500K+ Downloads ❤️
EPISODE 04 • PRODUCT MANAGER
Building Better Habits
Users wanted to get better, but habit-building is hard. I reimagined the 'First Time User Experience' to lower the barrier to entry, making it easier for people to stick to their mental wellness goals.
🏆 Boosted app ratings by 60% & drove 500K+ new downloads.

Certifications

Product Fundamentals
McKinsey
Product School
Build Digital Products
Product School
IDF
UX Strategy
IDF
Scrum Alliance
Agile Scrum Master
Scrum Alliance

Ready to build something great?

Whether you're a founder looking for a product partner, a recruiter with a challenging role, or just want to geek out over AI—my inbox is open.

rahul.n.bareja@gmail.com